THE WEIRD LAB

THREE IMPOSSIBLE MATERIALS

Three zones. Ten specimens. Each material study explores a fictional premise with real design thinking.

DESERT DISTORTION

4 concepts

Saguaro cactus — the sharp, the scorching, the nocturnal and the volatile.

#01

SPINE

NATURE HAS TEETH.

Saguaro cactus

#02

HEATWAVE

BEND THE HORIZON.

Saguaro cactus

#03

NIGHT BLOOM

THE DESERT OPENS AFTER DARK.

Saguaro cactus

#10

MONSOON

DESERT. DISRUPTED.

Saguaro cactus

GRAIN REBELLION

3 concepts

Buckwheat — the overlooked grain with an outsized personality.

#04

BUCK WILD

SMALL GRAIN. BIG ATTITUDE.

Buckwheat

#05

AGAINST THE GRAIN

GO YOUR OWN WAY.

Buckwheat

#06

KERNEL PANIC

BREAK THE PATTERN.

Buckwheat

FORBIDDEN BOTANY

3 concepts

Poison ivy (fictional) — dangerous beauty, graphic friction, contact.

#07

BAD COMPANY

GOOD DESIGN. BAD INFLUENCE.

Poison ivy (fictional)

#08

THIRD LEAF

LOOK TWICE.

Poison ivy (fictional)

#09

CONTACT

LEAVE AN IMPRESSION.

Poison ivy (fictional)