ROBB RAW DESIGNS
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SPINE

NATURE HAS TEETH.

Saguaro cactus Fictional material study
SPINE — Saguaro cactus packaging concept by Robb Anders

ARTIST INTENT

“I wanted the desert to feel sharp enough to touch. The cactus becomes a field of ribs and needles, with RAW red cutting through the bone-white surface.”

VISUAL DIRECTION

Architectural cactus ribs become an aggressive embossed visual rhythm.

Bone-white card, black cactus engravings and a red inner edge. Proposed blind embossing follows the ribs.

PROPOSED FINISH

Textured card. Rib emboss. Red inner edge.

NEXT TEST

Confirm booklet folds and red edge alignment. Test blind embossing on a physical card proof.

PALETTE

Bone white / carbon black / RAW red

INTERACTION STUDY

Rake the light

Drag the slider to change the light angle across the rib relief.

PROPOSED EMBOSS STUDY