THIRD LEAF
LOOK TWICE.
Poison ivy (fictional) Fictional material study
ARTIST INTENT
“The reveal does the talking. Three windows turn the opening motion into an optical event. The package gives you a reason to pick it up and move it.”
VISUAL DIRECTION
Three aligned apertures create one changing optical symbol.
A yellow sleeve with three narrow openings reveals a black graphic on the inner booklet as it slides.
PROPOSED FINISH
Three-window sleeve. Sliding reveal. Protected inner pack.
NEXT TEST
Prototype the sleeve apertures and alignment. The paper stack remains fully protected by the inner booklet.
PALETTE
Signal yellow / jet black / RAW red
INTERACTION STUDY
Slide. Stop. Look twice.
Drag the inner layer through three clipping windows.