BUCK WILD
SMALL GRAIN. BIG ATTITUDE.
Buckwheat Fictional material study
ARTIST INTENT
“I gave an overlooked kernel an oversized ego. Angular grain imagery crashes into cobalt and orange. Small ingredient. Absolutely no interest in behaving small.”
VISUAL DIRECTION
Oversized angular kernels collide with expressive type.
Cobalt printed card, orange kernel imagery and an orange pull tab; the interior reverses the color balance.
PROPOSED FINISH
Cobalt card. Orange pull tab. Reversed inner palette.
NEXT TEST
Proof the orange/cobalt contrast and preserve the buckwheat kernel's distinctive triangular shape.
PALETTE
Cobalt blue / traffic orange / cream
INTERACTION STUDY
Pull the attitude out
Slide to reveal the reversed inner palette.