HEATWAVE
BEND THE HORIZON.
Saguaro cactus Fictional material study
ARTIST INTENT
“I took the part of the desert you can't hold - heat - and made it the graphic. Cobalt letters bend across solar orange. The name itself starts to melt.”
VISUAL DIRECTION
Desert heat bends type into a vivid graphic mirage.
Fluorescent-orange wrap with cobalt mirage lettering and an inner flap carrying the clear tagline.
PROPOSED FINISH
Fluorescent orange ink. Cobalt detail. Matte surface.
NEXT TEST
Use a fluorescent spot-ink proof and test minimum type size. Optical artwork stays on the package.
PALETTE
Solar orange / electric cobalt / warm white
INTERACTION STUDY
Turn up the heat
Slide to bend the headline with desert heat.