AGAINST THE GRAIN
GO YOUR OWN WAY.
Buckwheat Fictional material study
ARTIST INTENT
“Every line has a direction. This package chooses its own. A hard yellow slash cuts through obsessive scratchboard texture and sends the eye somewhere unexpected.”
VISUAL DIRECTION
A hard diagonal slash interrupts a dense engraved grain field.
Black and white scratchboard kernel artwork, a narrow yellow band and bold diagonal typography.
PROPOSED FINISH
Uncoated card. Fine black linework. Yellow spot color.
NEXT TEST
Print-test fine lines for fill-in; keep the yellow band and critical type away from folds.
PALETTE
Ink black / stark white / acid yellow
INTERACTION STUDY
Choose your direction
Adjust the angle of the yellow diagonal band.
The diagonal controls the eye’s path. A steeper cut creates urgency; a flatter one extends the reading line.