ROBB RAW DESIGNS
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KERNEL PANIC

BREAK THE PATTERN.

Buckwheat Fictional material study
KERNEL PANIC — Buckwheat packaging concept by Robb Anders

ARTIST INTENT

“I pushed a grain into a digital breakdown. Organic geometry fragments into ultraviolet pixels. The name carries the joke; the silver surface gives it an edge.”

VISUAL DIRECTION

Triangular kernels evolve into a fractured digital pattern.

Silver-toned outer card, ultraviolet pixel blocks and a black inner flap; a grain motif bridges both surfaces.

PROPOSED FINISH

Silver ink or foil. Ultraviolet pixels. Black inner flap.

NEXT TEST

Compare metallic ink with foil on a proof. Test glare, scannability of small type and consistency across folds.

PALETTE

Silver / ultraviolet / black

INTERACTION STUDY

Cause a small panic

Press the button to scatter the kernel into pixels.

DIGITAL BREAKDOWN STUDY