ROBB RAW DESIGNS
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MONSOON

DESERT. DISRUPTED.

Saguaro cactus Fictional material study
MONSOON — Saguaro cactus packaging concept by Robb Anders

ARTIST INTENT

“I followed the desert into its restless weather. Pressure lines, electric color and a gathering vortex turn a quiet little booklet into an approaching event.”

VISUAL DIRECTION

Storm pressure lines replace the familiar desert postcard.

Ultramarine booklet with magenta topographic bands and a silver-white pressure-ring motif continuing inside.

PROPOSED FINISH

Two spot colors. Silver accent. Continuous storm artwork.

NEXT TEST

Use two spot colors with a silver ink accent. Prototype the continuous exterior-to-interior alignment.

PALETTE

Ultramarine / magenta / silver-white

INTERACTION STUDY

Build the pressure

Slide to change the density of storm contours.

STORM CONTOUR STUDY